New Year, New You! Safeway Fuel Your Comeback Sales Event

As the calendar flips to a new year, Safeway is here to help you achieve your resolutions with fantastic deals running from December 31st to January 13th. This is the perfect time for seasonal shopping as we embrace end-of-year promotions and look for exciting gift ideas. Safeway's latest flyer is packed with savings on everything from health and wellness essentials to sweet treats and home organization, ensuring you can fuel your comeback and refresh your life.

Health & Wellness Essentials

Get a head start on your health goals with a wide array of supplements and energy boosters. Nature Made Vitamins and Supplements are Buy 1 Get 1 for just the price of the lower-priced item. RX Bars are available for a member price of 3 for $5. Nuun Sport Hydration tablets are priced at $5.99, and Premier Protein shakes offer a Buy 2 Save $4 deal with digital coupon. For those needing an energy kick, 5-Hour Energy Shots are an incredible $19.99 for 10 ct. Orgain Protein Powder is available for $21.99. Miralax, One A Day, and Flintstones vitamins are also featured in a Buy 1 Get 1 50% off promotion. OLLY Gummy Vitamins are on sale for $12.99, and Emergen-C, Centrum, or Nexium products are also $12.99. Stay ahead of seasonal sniffles with Mucinex Children's Cold & Flu Relief for $12.99.

Back-To-School (New Year, New Habits) Essentials

While technically branded for back-to-school, these items are perfect for re-organizing and setting up productive habits in the new year. Get 20% off Sharpie Markers or Highlighters. Top Flight Notebooks or Journals are also 20% off. GE 3-Year Lightbulbs are a fantastic deal at 33% off.

Sweet Deals for Sweethearts & Save on Sweet Treats

While Valentine's Day is just around the corner, these promotions are too good to pass up! Enjoy 25% off Valentine's Day Partyware and Valentine's Day Plush items. Valentine's Day Gifts are also 25% off, as are Valentine's Day Paper Party Goods. For those with a sweet tooth, Kinder Bueno Bars are 10 for $10. Hershey's King Size Bars are 2 for $5, and Haribo Gummies are also 2 for $5. Explore a variety of candies including Nerds, Trolli, SWEETARTS, Black Forest, and Sour Patch Kids/Swedish Fish for $2.99 or $4.99 depending on the item. Indulge in Lindt Excellence Bars for $4.99, or Starburst or Skittles Share Size Candy for $4.99. M&M's Share Size Candy is $5.49, and Lindor Truffle XL Candy is $14.99.

Home Organization & Hydration

Keep your kitchen organized with Signature Select Food Storage for just $2.99. Rubbermaid Take Alongs Meal Prep containers are a great value at $5.99. Stay hydrated with Gatorade GX Bottles (30 oz.) for $19.99.

This sale offers an excellent opportunity to grab Christmas deals that might have been missed, stock up on essential holiday gifts for next year, and take advantage of fantastic seasonal shopping opportunities. These end-of-year promotions are a great way to save money as you transition into the new year.

Plan Your Christmas Shopping with Bargains Base

Make sure to plan your shopping trips to Safeway to take full advantage of these limited-time deals. Browse all available flyers and weekly specials on Bargains Base to create your shopping list and maximize your savings. Don't wait – these offers are only valid from December 31st to January 13th, and popular items often sell out quickly.

Find all the best Christmas 2025 offers across the United States and start saving today!